CALTEX (WOOLWORTHS PETROL) MEDIA HUB

Caltex (Woolworths Petrol) asked RMG to help make their customers re-fuelling and shopping trips easier through de-cluttering and simplifying promotional messages. RMG quickly introduced a specialist team to find new and innovative ways to showcase supplier products, both in and out of store. The success of this $ multi-million Media Hub has led to campaigns driving up to 182% sales uplift with an average of 45% uplift across multiple featured categories.

logo loader