Despite having over 1000 largely High Street stores, the opportunities for McColl’s to provide it’s customers and suppliers with effective promotional messages were limited by a combination of random graphics and clutter. RMG was appointed to provide a remedy for this problem whilst attempting to increase McColl’s media income.

Having conducted an in-depth audit of the entire estate, RMG implemented a ‘less is more’ approach and introduced templated POS located in strategic positions to increase message clarity and sales for participating brands.

Year 1 saw McColl’s media income rise by 140% with additional, year-on-year growth sustained ever since.

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