RMG devised, developed and delivered the UKs first “full service” Media Hub for Morrisons.
Launched during the toughest retailing environment in recent memory, Morrisons “Media Services” bucked the trend by increasing supplier revenue from £15m to £30m in its first year. Supplemented by ideas and initiatives to engage with customers whilst keeping the giant UK supermarket front of mind, revenue continued to grow by circa 20% year-on-year to make Media Services one of Morrisons most profitable departments.
RMG was an integral part of the multi-agency team appointed to launch Morrisons long awaited move into online retailing.
In addition to implementation of a commercialised, multi-asset, digital channel to Morrisons Media portfolio, RMG activated the new channel with design and production of several, highly targeted, customer communication ideas and initiatives delivered at every touchpoint of the customer journey.
From Morrisons best ever local, new store opening and competitor defence campaigns to the UK’s most effective, sales driving, award winning door drops – RMG designed, developed and produced Morrisons’ customer communications material for over 16 years.
RMG created the first customer magazine in Morrisons history. Quickly becoming an essential part of Morrisons’ marketing mix, the magazine became Britain’s most read, bi-monthly womans title, with a readership of 4.3m.
In addition to delivering key brand messages, the magazine and it’s multi-award winning digital platforms returned a profit to Morrisons BEFORE sales uplifts were taken into account!