POUNDLAND INSTORE BRANDING & ACTIVATION

RMG re-designed Poundland’s instore POS and corporate imagery to help differentiate the 700 store value retailer from it’s competition by accentuating the positive USP’s and assets of the brand.

Launched via a ‘Switch to Poundland and save’ call -to-action, the new POS look & feel was designed to convey key brand and value messages whilst improving shopper experience instore and online

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