Woolworths owns some of Australia’s most visible and valuable media with 19 million transactions per week across over 970 stores and a rapidly expanding online presence too. RMG’s Media Hub model has been developed and implemented to deliver a significant and valuable Media Estate that provides Woolworths with a new income stream and its suppliers with a structured opportunity to improve ROI from their marketing investments.
RMG worked with Woolworths and selected suppliers to generate incremental sales of ‘new‘ products across the store. Delivered to customers online, in-store and via a dedicated leaflet direct to home, ‘New’ products featured within the initiative returned an average sales uplift of 14%. RMG designed, developed and fully commercialised the entire project from incremental revenue.
Inspiration is vital for a retailer to engage with customers who are increasingly looking for more than just a good product at a good price. To help engage with families at specific ‘hot spots’ throughout the year, Woolworths invites vendors to participate in Major Marketing Activations such as the recent ‘Marvel’ campaign. RMG’s Media Hub specialists maximise the value of media employed to promote such events through individual plans to provide maximum return on investment for participating vendors.